![]() But it is a fitting thing to do in celebration of 15 years of one of horology’s most creative brands. Relatively common in the art world, such a document has never been made for a watch brand. ![]() What is a catalogue raisonné? It’s a comprehensive, annotated listing of all the known works of an artist or sculptor, including the details of each work. Catch a glimpse inside the ticks and tocks of Flageollet attempting to make sense of watchmaking in the twenty-first century.įor more information, please visit MB&F: The First Fifteen Years, a Catalogue Raisonné by Suzanne Wong and William Massena With 188 pages and a price of CHF 48, this book is well worth an afternoon of any watch lover’s time. Illustrated with numerous archive sketches and drawings, this book also delves deep into Flageollet’s thoughts on the current industry, perhaps best exemplified by the sections entitled “The Swiss Made charade” and “The vagaries of perception and communication.” Critical? Very. Dufour is undeniably a role model he embodies the spirit of independence in watchmaking. highly talented and recognized as a creator of watches with grandes complications. It is refreshing to see Flageollet as he is without worrying about marketing and the way that he praises his contemporaries. I love how Flageollet names the people who influenced his career and explains who they are in footnotes right on the same page – even if these people were or are associated with other brands. It is for those intensely fascinated by watchmaking and the thoughts of perhaps one of the greatest watchmakers of our time as they pertain to his calling. So if you were expecting to see big, beautiful glossies of De Bethune’s greatest hits, this book is not for you. Horological Alchemy physically looks like a notebook, and in a sense it is a notebook – chock full of Flageollet’s personal musings on the craft of watchmaking and how it relates to the materials used. ‘Horological Alchemy’ by Denis Flageollet Well, that and the Star Trek-like visuals that grace the watches and greatly appeal to us watch “nerds.” Horological Alchemy by Denis Flageolletĭenis Flageollet is a deep thinker, which is most certainly one of the big reasons that De Bethune has such an avid following among the modern crop of independents. You also won’t want to miss Cunningham’s own blog, Horolonomics his one hour-long appearance on Tim Mosso’s podcast or his writings here at Quill & Pad. Selling The Crown: The Secret History of Marketing Rolex by Brendan Cunningham, PhD can be purchased through Amazon for $39. Cunningham shows how Rolex’s reputation was at least partially built using “strategies and tactics sharpened through secretive global conflict,” certainly an angle no pure watch writer would have ever thought of. This is a compelling tale religiously researched and skillfully woven without relying on conventional marketing or lore. Industry insiders have always known how skillfully Rolex has employed marketing, but Cunningham’s revelations – which include information about British veterans of covert warfare and propaganda within the ranks of the advertising agency – take the whole thing to another level altogether. Walter Thompson in the post-World War II era, showing how intricately laid the plans were and their long-lasting effects. ![]() Selling The Crown is Cunningham’s passion project come to fruition, one he started during the locked down days of COVID-19 as an “archival research project.” This very involved story traces the mid-twentieth century marketing activities of Rolex’s “Mad Men”-like agency J. Steele JM, Stephenson FR, Morrison LV (1997) The accuracy of eclipse times measured by the Babylonians.‘Selling The Crown: The Secret History of Marketing Rolex’ by Brendan Cunningham, PhD Steele JM, Stephenson FR (1998) Astronomical evidence for the accuracy of clocks in pre-Jesuit China. Matthes D, Sánchez-Barrios R (2017) Mechanical clocks and the advent of scientific astronomy. In: Grosholz E, Breger H (eds) The growth of mathematical knowledge. Mahoney MS (2000) Huygens and the pendulum: from device to mathematical relation. In: Bos HJM et al (eds) Studies on Christiaan Huygens. Mahoney MS (1980) Christian Huygens: the measurement of time and of longitude at sea. Koyré A (1953) An Experiment in Measurement. University of Notre Dame Press, Notre Dame Giovanni Battista Riccioli and the science against Copernicus in the age of Galileo. Graney CM (2015) Setting aside all authority. The University of Chicago Press, ChicagoĮvans J (1998) The history and practice of ancient astronomy. Clocks and modern temporal orders (trans: Dunlap T). Springer, DordrechtĬohen IB (1940) Roemer and the first determination of the velocity of light (1676). Unveiling Galileo’s unorthodox path from a challenging problem to a new science.
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